The Importance of Search Engine Optimization for E-commerce

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“The best place to hide a dead body is the second page of Google search results”.

Of all the marketing tactics available, SEO is the most crucial. Irrespective of the size of your business, you need SEO to succeed. Use SEO and make your ecommerce store visible among the millions of sites that are competing for attention in the grand search engine pool. Your online presence has no meaning unless your website is easily visible to your target audience. SEO is the key to improve site visibility and drive online traffic.

Why does your eCommerce website need SEO?

  • Do not be invisible on search pages

Visibility on Google is critical to the success of your ecommerce business. Ecommerce without SEO is like owning a car but with no fuel. Today, most online shoppers do not visit sites beyond the first page of Google.

If your ecommerce store does not rank on the first page of Google, your site will not get any traffic from Google. Implementing SEO best practices will improve the rankings of your ecommerce site. This will help visitors find your business on Google easily.

Organic traffic is traffic that comes from unpaid sources; it is free traffic that comes via search engines like Google, Bing and Yahoo.

The only way to build organic traffic to your online store is through SEO. SEO allows you to rank in Google’s top search results without paying a single penny to anyone. This method of getting traffic is advantageous for small businesses that are on a tight budget.

  • Reap the long-lasting benefits of SEO

Paid advertising increases traffic, but it isn’t long-lasting. As soon as budgets run out, paid results cease to exist. Results from organic traffic last for years. Once your site is optimized, it will retain its SERP ranking and draw traffic long after paid campaigns are over.

SEO is an investment. The return on this investment can be rewarding when implemented properly. Hire an SEO professional, and the results will truly be amazing. Search engine optimization will increase your website traffic and conversions.

  • Use SEO Best Practices with VARStreet

VARStreet, the most trusted ecommerce platform for IT resellers, supports a wide range of SEO features. You can make your website SEO friendly and improve your search engine rankings and ratings.

Our team of SEO experts keep track of changes in the Google algorithms to ensure that your VARStreet ecommerce platform does not get impacted at all.

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