SEO is not JUST about getting higher search engine rankings or increasing the amount of raw traffic driven to your website. These are examples of “vanity metrics” that may not result in any success.
Would you rather have 5,000 website visitors, with 5 visitors resulting in a sale or 500 visitors with 50 sales? While potential customers visiting the website is the first step, we want visitations to contribute to KPIs set by your company.
There are roughly 200 unique and ever-changing SEO factors that affect your website’s ranking including image optimization, mobile usability, keyword density, and so much more. With so many moving parts in the world of SEO rankings, it helps to have some experts in the field on your side. Webstract has those experts and has been helping companies dominate the rankings for years