Search Engine Optimization (SEO) | USAGov Platform Style Guide | USAGov

SEO stands for Search Engine Optimization, and USAGov applies SEO practices to improve (optimize) online content to rank/perform well on different search engines:

1. Put primary keywords in the:

  • URL (such as usa.gov/topics/social-security.html)
  • First words of the page </li> <li>Meta description (summary), which is readable, plain language, and inspires clickthroughs from Bing, Google, Yahoo, etc.</li> <li>Page title, tagged as an <H1> </li> <li>Body (at least two or more times)</li> <li>Link titles or nouns that are descriptive of what you are offering the user, but not the verbs (for example, download <a href="https://travel.state.gov/content/travel/en/passports/requirements/forms.html">passport forms</a>; not <a href="https://travel.state.gov/content/travel/en/passports/requirements/forms.html">download passport forms</a>)</li> </ul> <p>2. When appropriate, use secondary keywords in the fields listed above, plus in the asset heading, which is tagged as <H2> and secondary headings, which are tagged as <H3> and <H4>. Examples:</p> <ul> <li>Scam, scheme and swindle are secondary keywords for fraud.</li> <li>Arrendar and rentar are secondary keywords for alquilar. </li> </ul> <p>3. Keep key page elements short:</p> <ul> <li>Titles: fewer than 75 characters with spaces.</li> <li>URLs: fewer than 90 characters with hyphens.</li> <li>Meta description/summary: fewer than 160 characters with spaces.</li> </ul> <p>4. Link to authoritative sites, and avoid broken links.</p> <p>For additional information, go to <a href="http://searchengineland.com/guide/seo">Search Engine Land’s Guide to SEO</a>.</p> <p> <a href="https://www.usa.gov/style-guide/seo" target="_blank" rel="noopener noreferrer">Source</a></p> </div></article><nav class="mh-post-nav mh-row mh-clearfix" itemscope="itemscope" itemtype="http://schema.org/SiteNavigationElement"> <div class="mh-col-1-2 mh-post-nav-item mh-post-nav-prev"> <a href="https://seoace.ca/learn-seo-the-ultimate-guide-for-seo-beginners-2020" rel="prev"><img width="80" height="43" src="https://seoace.ca/wp-content/uploads/2020/11/seo-guide-illustration.png" class="attachment-mh-magazine-lite-small size-mh-magazine-lite-small wp-post-image" alt="" loading="lazy" srcset="https://seoace.ca/wp-content/uploads/2020/11/seo-guide-illustration.png 960w, https://seoace.ca/wp-content/uploads/2020/11/seo-guide-illustration-300x162.png 300w, 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