SEO Strategy and Trends in 2020 with Matthew Howells-Barby

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SEO Strategy and Trends in 2020 with Matthew Howells-Barby Search Engine Optimization Search Engine Optimization

Search Engine natural language processing is getting better; your content should be, too.

Matthew Howells-Barby

Director of Acquisition

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By Matthew Howells-Barby

Director of Acquisition

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HubSpot’s Matthew Howells-Barby talks through his view on SEO trends this year and focuses on how a user’s intent should be at the center of your SEO strategy.

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0 ) { pageQueryFilter.searchQueryObj = JSON.parse(‘{“‘ + decodeURI(pageQueryFilter.search).replace(/”/g, ‘\”‘).replace(/&/g, ‘”,”‘).replace(/=/g,'”:”‘) + ‘”}’); // filter out keys to ignore Object.keys(pageQueryFilter.searchQueryObj).forEach(function(key) { if (pageQueryFilter.ignoreKeys.includes(key)) { delete pageQueryFilter.searchQueryObj[key]; } }); } document.querySelectorAll(‘a[href]:not([href*=”#”])’).forEach(function (item) { // get the link href var currentHref = item.href; if(~item.href.indexOf(‘www.snowflake.com’)) return null; // split the link from basepath and query params var itemParams = currentHref.split(‘?’); var itemParamsObj = {}; // if the link has query params if (itemParams[1]) { try{ itemParamsObj = JSON.parse(‘{“‘ + decodeURI(itemParams[1]).replace(/”/g, ‘\”‘).replace(/&/g, ‘”,”‘).replace(/=/g,'”:”‘) + ‘”}’); } catch(e){} } // create an object by merging search query params with item query params var newQuery = Object.assign({},pageQueryFilter.searchQueryObj, itemParamsObj); if (Object.keys(newQuery).length > 0) { var newQueryString = ‘?’ + Object.keys(newQuery).map(function(key){return key+’=’+newQuery[key]}).join(‘&’); item.href = itemParams[0] + newQueryString; } }); ]]>
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