Keyword Analysis is SEO’s core task which involves determining most popular words and phrases among people using search engines for you to understand better which keyword has the highest demand.
The initial step of our process involves the analysis and comparison of keywords of your interest and that of competitors. Our SEO experts will accumulate the gathered data and utilise the most appropriate SEO tools to help you generate more keyword options. The result of this step is a list of keyword segments for you to choose from efficiently and conveniently.
Make your business stand up from the competition by determining the best strategic keywords for your website’s content. By crafting content that satisfies both your clients and search engines, you may acquire knowledge regarding how prospective clients search for information, services, and products similar to yours.
Although you may already have an idea in mind, you still need to consider if your audience is searching your content. After coming up with your keywords, we can help you look for keywords that most people search for related to your product.
Using helpful keyword research engine tools, you may discover the average monthly search volume of similar keywords to your preference. As you enter these in a keyword research tool, the tool uncovers a search volume of various common keywords, queries, and topics for your content that is relevant to your keywords of interest.
Note that during the process of discovering relevant keywords, the search volumes of your keywords is noticeably varying. Having said so, you may want to consider targeting terms with lower search volumes as they can give you more advantages as being far less competitive. Further learning about search volumes can help you prioritise keywords and choose those with the biggest strategic advantages.
A keyword analysis is a huge part of search engine optimisation, as it can help you be updated to the dynamic search landscape and produce targeted content that draws the right traffic to your site.
Once you have generated keywords from your interests and the competitor’s targets, you should now have targeted keywords categorised based on factors like products and services. Now, we can identify where to place your keywords.
Keywords are essential for search engines to locate your website and boost your ranking, so you need to decide properly as to where you will place them.
As part of the process, we can help you figure out where your keywords should be assigned so that you can create the perfect balance that does not overemphasise or underemphasised your keyword.
For starters, page titles work great to be the starting point for placing your Keywords. Being the technical part of SEO, placing your keyword on the title can already give your audience the interest as the idea becomes visible for them to take interest and click your website to view your content.
Another good place to place your keywords would be on the Meta Descriptions. As part of the search results entry below the title, it becomes feasible for readers to read the content related to their search coming from the gist of your content from the generated result on the search engine. Meta Descriptions make it easy for search engines like Google to determine the relevance of your content to what people search for.
On the other hand, subheadings also work great for your content to have minimal pauses for reading each part of your website’s content. By placing your keywords on subheadings, you can help readers identify the relevance of your content.
Apart from all the parts included in your website, keywords are best optimised on your webpage’s content. Content is the top SEO ranking factor, so it is important to strike a balance, so as not to hamper your chances of having the best rank. To give you a clue as to where you can best place your keyword, we suggest that you first use your keyword in the first sentence within a paragraph within your content.
On-Site SEO Optimisation
On Site SEO
On-site SEO Content Optimisation: On-site SEO is the practice of optimising your web page content for search engines and users to use. This usually includes optimising title tags, content, internal links and URLs.
Our SEO Expert can help you optimise elements in your website for you to rank higher and earn more relevant traffic from search engines. This will involve optimising both the content and HTML source code for your page.
We don’t merely interpret page content, but we help your audience quickly and easily understand your web page. Using our effective on-site search engine optimisation, various search engines will come to understand your page through your audience’s perspective so that you can reliably serve your customers high-quality content about a keyword generated.
Keywords are known as content topics. Not only should you consider the right keywords for your website, but you also need to have search engines to understand your content to improve your ranking. Moreover, search engines are now more sophisticated; they can identify your page’s meaning by using synonyms, context, identifying the frequency for specific word combinations mentioned.
Rather than focusing on the exact keyword match to boost your page’s ranking, we help you focus more on relevance. That is, by identifying how relevant your content is to your user’s intent, we can help you implement less keyword repetition and placement, and more understanding for your users behind search queries.
By knowing of such, you can make content that is best suited for your needs. To implement an on-site SEO Optimisation, we can help you have both text and HTML-based changes. More so, our team can assist you to produce in-depth content, wherein you need to have content that is thorough enough to have a good rank on search engines, and content-friendly, wherein you produce content that is readable and navigable, without any necessary ads or links.
To gain trust for your potential market, we can help you create unique content that is authoritative, trustworthy, and aligned with your goals.
On-Site Content SEO
On Site SEO Content Optimization
On-site SEO is the practice of optimising your web page content for search engines and users to use. This usually includes optimising title tags, content, internal links and URLs.
We can help you optimised your content using the various SEO tools and factors that we have. We work hand-in-hand to make sure that you get the best options for the right situations. And here are some ways we can properly optimise your content.
After you searched Optimising your content involves optimising keywords on every page of your website. You can start by targeting keywords in the first 100 words of your content. Our team can help you to identify where to place your main keyword in the first 100-150 words of your article. It is important because Google put more weight on terms located earlier on your page.
Another way to optimise your content is to wrap your blog post title in an H1 Tag. H1 tags are important to help Google understand your page’s structure. Moreover, most platforms would automatically place an H1 tag to your blog’s title. Furthermore, you can also try to see your site’s code and check if your title is wrapped in H1.
Keyword Frequency should also be optimised so that you can ensure that your keyword appears fairly in your content. Our SEO experts can attest that using your keyword multiple times can help, especially with improving your ranking.
Another efficient way to optimise your on-site content is to write and produce unique content. Finding unique content is not just formed by simply rephrasing your topic, but making sure that you don’t repeat the same words already present in other websites on search engines.
When it also comes to content, make sure that you produce something valuable. For your content to be noticed and be one of the top-ranked, you may make the most out of your content by applying strong writing skills and adding more essential details and findings to your content.
On-Site Internal Link Optimisation
On Site Internal Link Optimisation
Placing internal links in your content can help you boost your rank, as it makes it easy for Google to locate your webpage if they are linked to other web pages on the web.
Internal links are links that go from one page of your website to another page on the same website. Both users and search engines utilise links to find content on your website. Your audience uses these links to navigate through your website. Without links, any search engine cannot rank your content.
Google finds your posts and pages best when they link from somewhere on the web. Therefore, we can help you set internal links that will connect your content and provide Google with an idea for your website’s structure. Furthermore, they can also help you set a hierarchy on your website and allow you to give the most important pages and posts more link value than other, less valuable, pages. So, utilising the proper internal linking tactic can boost your page’s SEO.
Through internal links, you can allow Google to discover content on websites and to rank your content among others in search results appropriately. Moreover, internal linking is within your control as the owner of the site. You can guide your audience and the search engine to the most important parts of your website.
We are aware that it is essential for your site’s SEO to evaluate and improve your linking strategy regularly, by adding the right internal links, you can be certain that Google understands your page’s relevance, relationship, and value.
To help you further have a clear idea of how internal linking works, we can guide you through the process, which involves determining your site’s ideal structure, deciding which is the most important content is, adding contextual content, and linking hierarchical pages. On the latter part of these aforementioned important process, we can help you add a related post section, followed by adding navigation links and taxonomies, as well as adding links to popular or recent posts.
Off-site SEO Optimisation and Link Building
Advanced Off Site SEO Optimisation and Link Building
As opposed to on-site SEO, off-page SEO takes place outside your website and requires non-standard links from other sources to boost your business site’s ranking.
Preparing our site for link building will ensure readers that you have a well-thought strategy for the links you sent to them. Moreover, links are useful for Google to determine your web page’s value.
You can start by making a layout for your internal pages. Optimising your internal pages can make a huge difference in your overall rankings. This will include interlinking your pages by making use of random keywords.
Take note that the quality of your links overrule quantity. Reducing the number of links in your internal pages can help you enhance SEO efforts.
The next thing that you can do is applying basic on-page SEO. Many authority sites no longer dominate top organic listings because of neglecting on-page SEO. For Google to rank your landing highly, you need to consider that you developed and applied all SEO knowledge for your landing pages.
Moreover, you can also choose some thematic keywords that will serve as great building blocks for your content campaign. You can achieve this by making use of Keyword research. However, not all keywords are created equal. If you want to have an improved likelihood of driving organic traffic to your website, it’s best to focus on related keywords to your particular subject.
On the other hand, external links to related pages are helpful for Google to identify your page’s topic. It will also show Google that your page contains quality information. Concerning this, websites with external links were found to outmatch sites that do not contain them.
More than that, you also need to optimise the URLs used for your SEO. Although this is an underrated part of SEO, the terms in your URLs are now being utilised by Google on search results. Therefore, URLs are currently more important than we had then unexpectedly known beforehand.