Search Engine Optimization (SEO) | USAGov Platform Style Guide | USAGov

SEO stands for Search Engine Optimization, and USAGov applies SEO practices to improve (optimize) online content to rank/perform well on different search engines:

1. Put primary keywords in the:

  • URL (such as
  • First words of the page </li> <li>Meta description (summary), which is readable, plain language, and inspires clickthroughs from Bing, Google, Yahoo, etc.</li> <li>Page title, tagged as an <H1> </li> <li>Body (at least two or more times)</li> <li>Link titles or nouns that are descriptive of what you are offering the user, but not the verbs (for example, download <a href="">passport forms</a>; not <a href="">download passport forms</a>)</li> </ul> <p>2. When appropriate, use secondary keywords in the fields listed above, plus in the asset heading, which is tagged as <H2> and secondary headings, which are tagged as <H3> and <H4>. Examples:</p> <ul> <li>Scam, scheme and swindle are secondary keywords for fraud.</li> <li>Arrendar and rentar are secondary keywords for alquilar. </li> </ul> <p>3. Keep key page elements short:</p> <ul> <li>Titles: fewer than 75 characters with spaces.</li> <li>URLs: fewer than 90 characters with hyphens.</li> <li>Meta description/summary: fewer than 160 characters with spaces.</li> </ul> <p>4. Link to authoritative sites, and avoid broken links.</p> <p>For additional information, go to <a href="">Search Engine Land’s Guide to SEO</a>.</p> <p> <a href="" target="_blank" rel="noopener noreferrer">Source</a></p> </div></article><nav class="mh-post-nav mh-row mh-clearfix" itemscope="itemscope" itemtype=""> <div class="mh-col-1-2 mh-post-nav-item mh-post-nav-prev"> <a href="" rel="prev"><img width="80" height="43" src="" class="attachment-mh-magazine-lite-small size-mh-magazine-lite-small wp-post-image" alt="" loading="lazy" srcset=" 960w, 300w, 768w" sizes="(max-width: 80px) 100vw, 80px" /><span>Previous</span><p>Learn SEO: The Ultimate Guide For SEO Beginners [2020]</p></a></div> <div class="mh-col-1-2 mh-post-nav-item mh-post-nav-next"> <a href="" rel="next"><img width="80" height="60" src="" class="attachment-mh-magazine-lite-small size-mh-magazine-lite-small wp-post-image" alt="" loading="lazy" srcset=" 880w, 300w, 768w" sizes="(max-width: 80px) 100vw, 80px" /><span>Next</span><p>Google SEO 2020: Complete SEO Beginner’s Guide</p></a></div> </nav> </div> <aside class="mh-widget-col-1 mh-sidebar" itemscope="itemscope" itemtype=""><div id="search-2" class="mh-widget widget_search"><form role="search" method="get" class="search-form" action=""> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Search" /> </form></div> <div id="recent-posts-2" class="mh-widget widget_recent_entries"> <h4 class="mh-widget-title"><span class="mh-widget-title-inner">Recent Posts</span></h4> <ul> <li> <a href="">Calibrehub – Search Engine Optimization</a> </li> <li> <a href="">Organic Search Traffic for SEO Optimization</a> </li> <li> <a href="">SEO Services | SEO Company</a> </li> <li> <a href="">Denver Search Engine Optimization, Denver’s Best SEO Company</a> </li> <li> <a href="">Las Vegas Search Engine Optimization (SEO) Services</a> </li> <li> <a href="">7 Tricks to Discover Best search engine optimisation Consultant</a> </li> <li> <a href="">Semrush – Online Visibility Management Platform</a> </li> <li> <a href="">Research India Publications was established in 1998 and now today we are one of the  leading International Publishers</a> </li> <li> <a href="">Best SEO Company, #1 SEO Services, Top Firm In USA (Trusted Agency)</a> </li> <li> <a href="">12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide</a> </li> <li> <a href="">Search Engine Marketing (SEM)</a> </li> <li> <a href="">Ultimate SEO Content Optimization Tool</a> </li> <li> <a href="">Search Engine Optimization (SEO) for Small Businesses: 4 Tips and Tricks to Skyrocket Your Visibility</a> </li> <li> <a href="">Backlinks Checker Tool – Backlink Watch</a> </li> <li> <a href="">Support Home Page | DIRECTV Support</a> </li> </ul> </div><div id="archives-2" class="mh-widget widget_archive"><h4 class="mh-widget-title"><span class="mh-widget-title-inner">Archives</span></h4> <ul> <li><a href=''>January 2022</a></li> <li><a href=''>May 2021</a></li> <li><a href=''>November 2020</a></li> </ul> </div><div id="categories-2" class="mh-widget widget_categories"><h4 class="mh-widget-title"><span class="mh-widget-title-inner">Categories</span></h4> <ul> <li class="cat-item cat-item-1"><a href="">SEO Canada</a> </li> </ul> </div><div id="meta-2" class="mh-widget widget_meta"><h4 class="mh-widget-title"><span class="mh-widget-title-inner">Meta</span></h4> <ul> <li><a href="">Log in</a></li> <li><a href="">Entries feed</a></li> <li><a href="">Comments feed</a></li> <li><a href=""></a></li> </ul> </div></aside></div> <div class="mh-copyright-wrap"> <div class="mh-container mh-container-inner mh-clearfix"> <p class="mh-copyright">Copyright © 2022 | WordPress Theme by <a href="" rel="nofollow">MH Themes</a></p> </div> </div> </div><!-- .mh-container-outer --> <style> .lp_eu_table td{ border:none; 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