Successful content provides the reader with valuable information, and ideally helps them resolve a pertinent problem. For the best results, we recommend identifying the specific challenges that your target audience is experiencing. If you produce content that helps them resolve these problems, you’re well on your way to building a loyal audience.
It may also help to analyze your competitors. For example, you might use a tool such as Link Explorer to identify competitor content that has attracted a large number of backlinks. Backlinks are great for SEO, so this is a sign of a successful content marketing strategy. By producing similar content, you may also secure valuable backlinks and boost your SEO.
Your content should feature all of your keywords, plus any relevant synonyms. You can also make it easier for search engines to understand your page’s content by using conceptually-related terms. These are known as Latent Semantic Indexing (LSI) keywords.
You can perform keyword research using tools such as Ahrefs, KWFinder, and Keyword Explorer. SEMrush also provides useful Keyword Overview and Keyword Magic tools. Thanks to the Yoast SEO integration, you can set a post’s keywords directly in the Elementor editor: